There’s HUGE praise for River Island’s latest ad campaign and for good reason

“A celebration of people who reject stereotypes and champion self-expression.”

River Island is receiving a whole lot of praise right now thanks to the launch of their latest ‘Labels Are For Clothes’ campaign. Yes, it’s a campaign River Island has been running for over a year and now their latest promotional images have everyone doing a slow clap. Showing off their brand new A/W18 range, a diverse lineup of models posed in some of their latest releases in what is one of the most inclusive high street campaigns we've ever seen.

“Autumn is here and with it, part two of #LabelsAreForClothes,” read the caption on the video. “A celebration of people who reject stereotypes and champion self-expression.”

People have been sharing the love for the campaign on Twitter, proving it's clearly struck a chord with shoppers.

Just saw @riverisland advert!!! So great. Finally a brand that is encompassing all people!!

— Meggy (moomoo) (@teacupmeg) September 17, 2018

Absolutely love the latest ad campaign from @riverisland#ditchthelabels #labelsareforclotheshttps://t.co/ExGrRJgAn7 Meet the men, women and kids who are bringing our Autumn / Winter 2018 collection to life! #LifeAtRiver

— Mike Collins (@Community_Mike) September 17, 2018

This comes less than a month after billboards from a previous campaign went viral online after the high street store partnered with the anti-bullying charity Ditch The Label. River Island also released a range of clothing items emblazoned with the slogan ‘Labels Are For Clothes’ to raise money for the charity.