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03rd Nov 2022

Tasha Ghouri says she will never work with fast fashion companies

“To me, it’s not about money.”

Love Island star Tasha Ghouri has reiterated her commitment to sustainability by ruling out the possibility of ever working with fast fashion brands.

After her stint on the reality show, the dancer and model landed a brand ambassador deal with the online retailer eBay to advocate for buying second-hand clothes.

While many of her fellow Love Island alumni have signed lucrative deals with fast fashion companies, Tasha has completely ruled that out for herself.

In a recent interview with Metro, she said: “I won’t be going down the fast fashion route. I’ll be focusing on pre-loved, and small businesses. To me, it’s not about money and all these other things, It’s about what makes sense to me, about what can be amazing and what feels organic to me.”

Opting for fast fashion brand deals is a popular option for many Love Island stars, including Molly-Mae Hague, who was appointed as the creative director for PrettyLittleThing in 2021, and Gemma Owen, who signed up to be a brand ambassador for the company shortly after coming out of the villa.

Tasha, however, isn’t the only Love Island star who has pledged to not work with fast fashion companies. Brett Staniland, who appeared on the show in 2021, regularly uses his platform to raise awareness about the damage fast fashion does.

Last year, Brett and other activists staged a protest outside Molly-Mae’s fashion show at the Londoner Hotel. He held a sign which read, “There is nothing pretty about wage theft” as he called for fair wages for garment workers.

This year, Love Island itself ditched its fast fashion sponsors in favour of eBay, who provided the islanders with a wardrobe full of pre-loved garments.

Announcing the change, the show’s executive producer Mike Spencer said: “We are thrilled to be pairing up with Ebay this year as our pre-loved fashion partner. As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.”