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13th Sep 2023

Rihanna returns with Fenty x Puma collab after six-year hiatus


Rihanna has announced a new collaboration with Puma after a six-year hiatus between the two brands.

Last week, the global superstar unveiled her Fenty x Puma comeback with a new runner design, called the Avanti.

“It’s a bit of a family reunion,” the star told Vogue, “Coming back to Puma as a mom, in a new space, allowed for new perspectives and ideas.

A collaboration between the two brands was born in 2015 with a line of runners, so it’s no surprise that they’ve come back together to launch new footwear.

The brand, at one point, did extend into clothing but it looks as if this latest pairing will solely consist of shoes.

Speaking about the launch, Rihanna said: “I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic.

“It’s been such an exciting start to our partnership,” said Maria Valdes, Chief Product Officer at Puma.

“We spent time together opening up the Puma archive and identifying the right product that spoke to Rihanna.

“The Avanti is a Puma classic with a unique and iconic point of view on terrace.

“I’m very happy to see this project come to life and even more excited for what the coming years have in store for us together.”

The Fenty x Puma Avanti will be available worldwide on as well as at select retailers from September 15th 2023.

A second Avanti drop will follow this autumn and the brand says more details will come very soon.