It was announced today that high street label River Island and global singing superstar Rihanna will be working together to release a new clothing line.
The exclusive collection will be a first for the Umbrella singer and is due to hit the shelves next Spring.
Rihanna who is known for her provocative fashion choices is very enthusiastic about the new venture, taking to Twitter to spread the word already.
Rihanna gave a shout-out to her Twitter followers about her fashion line.
The 24 year old beauty revealed, ‘I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me.
‘I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.’
The pop star is known for her distinctive fashion sense.
And it seems that River Island is also looking forward to working with the pop sensation. Chief Executive Ben Lewis said, ‘Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit.’
While there are no details as yet of what kind of style and tone the collection is taking, it’s guaranteed to be distinctive and attention-grabbing much like the singer herself.
Is this a sign of things to come in the fashion collaboration?
