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21st Jul 2018

Pippa O’Connor just tried out the dress brand we’ve been seeing all over Instagram lately

'A tad over-priced for the quality.'

Anna O'Rourke

Social media is where most of us discover new brands now – and it looks like we’re not the only ones.

One that’s popped up on our radar recently is Never Fully Dressed.

If you’ve been on Instagram over the past few months you’re probably familiar with either the name or the aesthetic – its feed looks like a blogger’s account with its washed out, street style-esque shots.

Never Fully Dressed is also the brand behind that viral wrap skirt.

In a world where our fashion choices are heavily influenced by social media, the Jaspre skirt has to be one of the most “famous” items of clothing of the year.

Last night Pippa O’Connor stepped out for an event in a contrasting satin wrap dress she’d picked up from Never Fully Dressed and in fairness, she looked incredible.

Posting to Instagram she gave her honest take on the brand, saying it was dear but that she liked the pieces she’d bought.


“First time ordering a few bits from them,” she wrote.

“All lovely… maybe a tad over-priced for the quality if I’m honest but they look good on.

“Love this wrap dress and the pink and red together.”

The Varley Cassi dress costs £79 (around €88) – check it out here.