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Published 13:12 12 Aug 2017 BST
We've known this for a while now but it looks like not everyone was up to speed.
People on Twitter are freaking out slightly that they didn't know what ASOS stood for.
https://twitter.com/salmadream3/status/896118674959982592
https://twitter.com/nkkhlaar/status/896117600790339584
https://twitter.com/Salma_Says_/status/896089171713966080
https://twitter.com/__itslauren/status/896149618836123648
https://twitter.com/_alisha_r/status/896062519583809537
Just this morning, ASOS's official customer service account helpfully weighed in on the conversation.
So there you go. Is everybody caught up? Good.Can confirm it's As Seen On Screen!!
— ASOS Here to Help (@ASOS_HeretoHelp) August 12, 2017
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