Search icon


18th Jan 2022

The massive Penneys in Dundrum is relocating – and getting even bigger

Roll on 2023.

The giant Penneys in Dundrum Town Centre is already a massive draw for shoppers who visit the South Dublin shopping mecca – and it looks like we are all going to have even more reason to make our way to Dundrum come next year.

Earlier today, Penneys announced it will bring a bigger and better shopping experience to its customers as it confirms plans to relocate its existing store in Dundrum Town Centre to the upper floors of the former House of Fraser site – with doors set to open to customers next year.

In fact, the iconic Irish retailer plans to invest €14.8 million into the new store, which will feature 60,000 sq ft of prime retail space, making it over 50 percent bigger than the current Dundrum Penneys store.

Located on the second and third floors of Dundrum Town Centre, the increased floor space will allow a much wider selection of fashion and products across women’s, men’s and kidswear as well as its popular beauty and expanded homeware departments.

According to Dundrum Town Centre and Penneys, work will commence on the new store this autumn and is set to open in early Summer next year, with the company expecting to create a number of additional job opportunities in the relocated larger store. The current Penneys store will remain open during construction.

“We are so delighted to finally confirm the relocation and expansion of our Dundrum Town Centre store next year,” says Damien O’Neill, Head of Penneys ROI and NI.

“As one of Ireland’s leading shopping destinations, Dundrum is a really important location for Penneys and very popular with our customers. Increasing the size of the store means we can offer a much wider selection right across fashion, beauty and homewares. We have big plans and great ideas around how we bring our unique in-store design to life for our Dundrum customers, and we look forward to opening early next summer.”