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02nd Apr 2021

New Irish made bridal collection launched exclusively online during lockdown

Some stunning looks here – and what’s more is they’re all available online.

Brides to be take note, because a new Irish made bridal collection has just been launched online, featuring a  totally remote bridal experience to go with it.

Irish designer Sharon Hoey this week launched her new Pretty In Pink collection, a range of gorgeous dresses, pants, tops, and other separates bound to make any bride feel like a million dollars.

The range itself, which comes in sizes XXS – XL, is as contemporary as it is gorgeous, offering brides bespoke gowns, petal tops, cloud skirts, Gigi pants, and so much more.

According to Hoey, the collection “takes inspiration from cascading pink cherry blossoms and sun-drenched walks through pink rose-filled gardens, reminiscent of heady, bygone summer days.

“Although not used in the actual collection, the colour pink evokes a sense of magical romance and whimsical nostalgia – a small escape from the times we are in now.”

Described as a “romantic collection with a practical edge,” Hoey’s range includes ballgown skirts in tulle or organza, slim silhouettes in Italian crepe, floral appliqués, off-the-shoulder sleeves as well as simple minimalist collars.

New pieces are expected to be added to the collection regularly too, so if you don’t spy your dream wedding outfit on first glance, never fear, there’s more to come.

What’s more is that the entire collection is Irish made, meaning that brides can avoid any dreaded extra Brexit costs or delays that could come with dresses ordered from the UK or elsewhere outside the EU.

Hoey’s launch is the first of its kind as the designer is also offering her clients an entirely online experience, complete with remote consultations and at-home fittings.

Brides can order a cotton sizing toile to use at home to pre-fit their dress and choose the perfect size. They can also book a virtual consultation appointment with a stylist to answer any queries they may have.

You can check out more looks from the collection here.