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14th Mar 2023

Missed the viral Zara aviator? Here’s where to buy the jacket of the season

Brb, buying the dupe.

Ah the Zara aviator jacket, the jacket we all flocked to the stores for and only a few were lucky enough to get their hands on.

If you happened to be one of those unfortunate people who didn’t manage to get a hold of this stunning jacket – this is for you.

The €59.95 Zara aviator jacket went viral on social media over the last few months, it is the perfect transition jacket that you can wear with literally anything.

Whether it’s dressed up or down, winter, spring, summer or autumn – this jacket worked no matter what and because of this, we totally get why it’s always sold out.

Working some of our magic, we’ve been able to find a few dupes for the jacket online and while they’re not the exact Zara one, they’re not far off.

H&M Studio

Irina Shayk wore this exact one at Paris Fashion Week, so if it’s good enough for her – it’s more than good enough for us.

The H&M Studio S/S23 collection is currently available in selected stores and at Definitely, on the pricier end of the market, it retails at €299.

Urban Outfitters

The high end retailer also has their own take on the jacket, retailing at €99. This one, thankfully, has most sizes still in stock and while it is slightly longer than the Zara one, the oversized look it has makes up for it.


If you’re hoping to get your hands on a (slightly) cheaper version of this jacket, then look no further because Bershka has one for €49.95.

The biggest thing when buying this one you need to remember is that Bershka and Zara are both owned by Inditex, so there are very few differences in the jackets.


Like the Zara one, this jacket is also one that is more often than not out of stock. But when it is in stock, it’s worth every penny.

On sale for €42 down from €70, it’s no surprise this has made an appearance on-site as Molly-Mae Hague is a huge fan of the original Zara jacket.

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