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15th Jan 2013

Megastar Singer Set To Model New Season Style For Swedish Retailer

The Twittersphere is in a flap speculating whether or not this hardworking mama is going to be announced as the new face of the fashion brand.


Fashion rumours are our bread and butter. And word on the street right now is that one Beyoncé Knowles is going to be the next face of H&M. 

So what kicked off the speculation? Well, the singer took part in a glamorous photoshoot while she was holidaying in the Bahamas recently. But it was one of the bootylicious babe’s backing dancers, Kimberly Gipson, who really got the Tweeps going when she tweeted, “First day of trial in the Bahamas! H&M all set … go.” Oopsy daisy!

Neither the brand or the star have confirmed that the fashion collaboration is happening or even on the cards and the tweet has since been deleted. 

Awww, how cute? Check out Beyoncé splashing around in the sea with daughter Blue Ivy. The star posted this picture taken in the Bahamas on her blog. 

The official line from the H&M press office is that they don’t comment on rumours. Now, the last time there was a high-profile singer set to star in a new season campaign there was chatter in fashion circles for weeks before Lana Del Rey was announced as the label’s latest face.

We’re big Beyoncé fans so would love to see the busy, hardworking mum-of-one as the new face of the brand.


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