An bhfuil cead agam dul go dtí an siopa?
You have to wonder what it’s like being inside Joanne Hynes’ head. The Irish designer is known for creating pieces that are a riot of pattern and colour and shape and texture, featuring beads and sequins and strange animals. Her clothes are whimsical and fantastical, occasionally outrageous but strangely wearable at the same time.
And she sells them at Dunnes Stores – a collaboration that took everyone by surprise when they first teamed up in 2016, but has proved to be the vanguard in the department store embracing young and vibrant Irish design.
If you’re looking for a standout piece that will make your winter wardrobe a little different (aren’t we all?) the first drop of Joanne’s AW19 collection for Dunnes has hit the rails, and we’re loving the introduction of a cúpla focail to the range.
Joanne has produced cute beaded T-shirts that read ‘cailín deas’ and ‘cailín dána’. The good girl comes in white, natch, with the wording appearing in delicate gold beading. Below is a beaded girl, who is rocking some seriously fab hair as well as a lace skirt.
The bad girl, meanwhile, comes in black and simply features the wording – again in intricate beading – with ‘cailín’ in colours and ‘dána’ in all black. Someone get one to Billie Eilish stat.
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?Nearly there and we are running around finishing everything. The clothes are ready and steamed after months of thinking, drawing, cutting, knitting, pinning, and deliberating in my Dublin studio. We’ve been working on this for months ? Every print, every knit, every tailored garment within the collection is there for its own reason. Especially love this GEORGIAN TILE knit lurex dress story. Inspired by Georgian Interiors in the spirit of Mainie Jellette; but with modern pops of signature JH neon in between unexpected engineered knit frills!!! Layer knits under my embellished #CailínDana #SloganTee and wear with my lurex over the knee socks (if you have them from my first AW16 collection with @dunnesstores) #JoanneHynes #AllTheMainies ?
The tees are priced at €45, which is the entry price to Joanne’s range. The designer admits that it’s a little on the steep side for the high street, but says that if we want to embrace sustainability and support Irish design, we should think about buying less but buying better:
“Buying well and wearing things again and again in various ways is an important direction for society overall. I work hard to try and offer that sensibility in the hope that people will appreciate my designs.”
The first drop of the Joanne Hynes for Dunnes Stores AW19 collection is available in selected stores and online now. Check out some of the other pieces below…
Red composition dress, €150
Four elements parka, €150
Georgian tile dress, €120