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10th Aug 2017

Kendall’s new Adidas campaign has us all very confused

Well this is strange.

We can’t make heads nor tails of this video.

Kendall Jenner stars alongside Young Thug and Playboy Carti in Adidas’ new campaign video.

The cast was selected as a new generation for Adidas Originals, acting as both creative visionaries and brand ambassadors.

The video flicks through a variation of scenes moving from an Egyptian setting to sci-fi to well known basketball player Harden floating in a circular ice bath. Super random, we know.

This is the third advert as part of its “Originals Is Never Finished” platform.

Alegra O’Hare vice president of global communications for Adidas Originals & Core, said: “When we released Originals Is Never Finished for the first time we challenged ourselves to redefine what it means to be original. With the release of chapter three we are putting our words into practice and reinventing our own work.

“For us to inspire our creative community, we as a brand must to live up to the challenge, and with Originals Is Never Finished we do just that.”