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Published 11:04 5 Aug 2021 BST
Updated 11:07 5 Aug 2021 BST

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The ideal basics have something for everyone, with the former Miss Universe is bring Coops to the Irish market after a year of madness.
"I’ve always wanted to start my own fashion brand, but it took the world coming to a standstill before I had the time to dedicate to it. It’s been a long process, but I’ve learned so much and I’m so excited to grow the brand," Joanna said upon the launch.
"I found since moving to Ireland I’ve been struggling to find good quality, versatile basics – I was always ordering from abroad. I’m so excited to be able to bring Coops the Label to market and hope that not only does everybody love it as much as I do, but that the pieces make the consumer feel sexy and confident."
Each item in the collection can be mixed and matched depending on your own personal style, allowing you to create your own sets and colour schemes.
Prices range from €12 to €40, and include sizes from an XS to an XXL, catering to all shapes and body types.
And this isn't all the good news the Derry native has as more collections are set to drop over the next few weeks and months and her band is evergrowing and constantly offering new pieces.
The collection is available to shop now at www.coopsthelabel.com.Style
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