It’s All Happening: Penneys is About to Take Over the States

Soon you’ll be hearing our America cousins using an Irish girl’s favourite response to a compliment – “Thanks, Penneys/Primark!” The fast fashion giant is finally heading Stateside, with a new American website live today and confirmed dates for the first store openings in the US.

Europe's favorite store is about to be YOUR favorite store. #PrimarkUSA is here! http://t.co/rdXCzliKOh #Primania pic.twitter.com/Q8J1MAcOIO

— refinery29 (@Refinery29) August 10, 2015

Boston ladies will be the first to avail of Penneys’ finest, with the first store set to open on Boston’s Summer St on September 10^th. That opening will be followed by a Pennsylvania store, in King of Prussia mall on November 30^th. Other fans will have a longer wait, with the next scheduled openings taking place in August of 2016, when two more stores will open in Massachusetts and a further one in Pennsylvania. The move comes 46 after Penneys first opened in Ireland, and follows hugely successful expansion into the UK and mainland Europe. The new Boston store measures 77,000 square-feet and is situated on the site of the old Filene's department store, which will be familiar to hordes of Irish bargain hunters.

  We had a great time in #NYC planning for the big #PrimarkUSA Boston opening! Bring on September ??   A photo posted by Primark (@primark) on Jul 28, 2015 at 6:40am PDT