Search icon

Style

21st Oct 2015

#HMBalmaination Launches With One Slick Party

The Backstreet Boys played. This is NOT a drill.

Cathy Donohue

Last night was a major highlight in any fashion fan’s calendar as Balmain’s creative director, Olivier Rousteing launched his collection for H&M.

The #HMBalmaination hashtag took over social media yesterday as bloggers, journalists, photographers, models and celebrities made their way to New York’s Wall Street.

Kendall and Kylie Jenner, Bella and Gigi Hadid, Ellie Goulding, Diane Kruger, Alexa Chung, Karlie Kloss and Jourdan Dunn were just some of the famous faces who rocked up to the event.

If the collection, full of Balmain’s signature embellishment, bodycon and brocade wasn’t enough to excite the crowd, post fashion show, the Backstreet Boys took to the stage.

A party to beat all parties, check out the image gallery above.