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10th Sep 2021

H&M team up with 100 year old style icon for latest collab

She’s a true inspiration.

H&M may have just revealed their coolest collaboration yet, and it’s something you really won’t see coming.

Joining forces with 100 year old style icon Iris Apfel, this might just be the most aesthetically pleasing collab they’ve ever done.

After celebrating her 100th birthday, Iris is headed to New York Fashion Week where H&M is hosting a birthday bash for the style icon.

And not only this, she’s teamed up with the Swedish brand on their latest collab, Iris Apfel x H&M, and it’s set to launch in stores and online in early 2022.

Iris is best known for not only being really cool, but she’s also a self-made businessperson, interior decorator, fashion designer, who is known for her stand out style and over the top (in the best way) outfit choices.

Iris believes fashion should be accessible for everyone, regardless of the price, and this clearly drew H&M to her. Well, that and the bold, bright colours and eccentric style she goes for.

Speaking about the collaboration, Iris said: “I think H&M is fabulous and they are pioneers in their field – which I love! I love doing high style at affordable prices, which H&M has mastered.”

This collection will feature style inspired by Iris’s flair for glam, with something in there for everyone, with a mixture of clothing and accessories.

Colourful coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses are everything you can look forward to in this collection, with a mixture of different textures, cuts and patterns.

It also includes chunky statement jewellery inspired by nature, animals and treasure.

“Iris epitomizes personal style – a style that is both beautifully flamboyant and eclectic as well as being totally ageless. She shows what fashion is all about – a means to express yourself, who you are or want to be and having fun at the same time – a true inspirer!” Ann Sofie Johansson, H&M’s womenswear creative advisor, said.

This range is made using recycled materials or sustainably sourced material, with each garment made with circularity in mind.