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14th Jul 2017

Here’s your first look at H&M’s next designer collaboration

Kate Middleton and Olivia Palermo are fans of the brand.

Anna O'Rourke

We’re very excited.

H&M is renowned for its stunning designer collaborations – from Balmain to Kenzo, major fashion houses have worked with the high street giant to bring high-end pieces to the masses.

It’s just been announce that the next designer to release a collection with H&M will be Erdem.

The London-based brand is known for its romantic silhouettes and has a number of high-profile fans.

The news broke yesterday when H&M released this video on Twitter, directed by Baz Luhrmann.

“For me fashion is always about more than just clothing, it is a form of expression – a stand alone art form,” said Luhrmann. “I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection.

No word yet on pricing but the pieces are expected to be significantly more purse-friendly than those in the designer’s main collection – its dresses can go for thousands of euro, like this one, priced at €6,333 on

The collection will hit stores on 2 November.