Who run the world? Girls.  Irish chain Life Style Sports have borrowed some very fitting lyrics for Queen B for their latest campaign, and we heartily approve. This week, Life Style Sports launches its women’s running and fitness campaign – ‘Girls Run the World!’. Fuelled by strength and empowerment, the campaign aims to "support customers in achieving their running and fitness goals in 2014" with the best product range and free advice from the team of Life Style Sports Product Experts. Earlier this week we headed over to Life Style Sports HQ for a look at what's coming to stores nationwide and it's fair to say the range of available sportswear for women has topped anything we've ever seen before. The range combines the best in technical features with a flattering look. We can all feel self-conscious enough when we work out, so this is a very welcome direction, and a sure confidence boost for any woman who's hitting the gym, or pounding the pavement. Debbie Byrne, Marketing Director, Life Style Sports said, “We’re very excited about the launch of our Girls Run the World campaign this month. We saw a massive surge in popularity in 2013, in particular by women, to increase their fitness and general well-being and we anticipate even more people getting bitten by the the fitness bug in 2014. We stock a large range of running and fitness apparel and footwear at Life Style Sports and supply customers with THE very best in brands, options and expert advice on the high street. This New Year we look forward to, once again, offering our customers  great value for money, a wealth of exclusive product lines to choose from and the chance to talk to our highly trained Product Experts ensuring our customers get the right products for them, and hopefully inspiring our customers to get out there and get fit in 2014. Also, be sure to check out “The Fitness Hub” on lifestylesports.com for expert product advise & motivational hints &  tips to get you on the right path this January and motivate you into February and beyond”. Supported by four top fitness and running brands - Nike, adidas, Under Armour and Asics, Life Style Sports offers the biggest and best range of technical running and fitness apparel and clothing, featuring cutting edge technology. This season, the Life Style Sports Women’s Running & Fitness range is all about combining flattering, feminine design with high performance. Colour pops of vibrant blue, raspberry and coral will brighten up those dark January mornings while the bang up to date product technology will keep wearers warm, dry and comfortable whatever the weather.  The collections also boasts supreme versatility with a huge selection of great tees, hoodies and lightweight jackets to choose from which can be layered up or down, depending on what each workout requires, taking you from studio to street in style. Key pieces in the ‘Girls Run the World’ collections are the adidas Ultimate FZ hoodie (€50) with Clima Cool technology which draws moisture away from the body keeping the wearer dry and comfortable, and the exclusive Nike Dual Fusion Run Trainer (€85) which is a cushioning shoe and a great option for those looking to take up running for the first time. Water babies will love the new Speedo Sculpture range of feminine, flattering swimsuits with bust support and body shaping features which arrive in Life Style Sports in February. Have a flick through the gallery above to see some of the great new additions coming to a store near you. As well as the 64 stores nationwide, Life Style Sports fans can also shop the full Women’s Running & Fitness range online at www.lifestylesports.com