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22nd Aug 2022

Gemma Owen signs biggest fashion deal in Love Island history

Sarah McKenna Barry

It has been reported that the deal is in the six-figure mark.

Love Island star Gemma Owen has signed a massive fashion deal with the clothes giant PrettyLittleThing.

The global fashion retailer announced the news on their Instagram page this morning, and shared a photo of the international dressage rider signing her contract to become a brand ambassador.

The caption read: “IT’S OFFICIAL (…) Welcome to the PLT family @gemowen_1. We can’t wait to show everyone what we’re working on.”

It has been reported that the deal is in the six-figure mark. In her role as brand ambassador, Gemma will launch her own collections for the retailer and create online content for the group’s YouTube, TikTok and other social media channels. She will also work with the company on their new project PLT Marketplace, where customers can resell their clothes.

Gemma, who placed second on the show alongside her partner Luca Bish, told the MailOnline that signing the one-year deal is a “dream come true”.

She said: “I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special.

“The team has been amazing and I’m excited to get to work and start designing some collections for you all.”

PLT’s CEO Umar Kamami welcomed Gemma to the group, saying: “Gemma is the perfect person to represent the PLT consumer; she’s smart, confident, ambitious and has a much loved, relatable style.

“We’re very excited to have her joining the PLT family and look forward to sharing lots of exciting content, collections, and shoots with our customers.”

By signing with the fast-fashion company as a brand ambassador, Gemma follows in the footsteps of Molly-Mae Hague who was appointed to the role of creative director at PrettyLittleThing in 2021.