It’s officially one of our favourite things in fashion when a designer pairs up with a high street store for a high-end look collection that we can actually afford.
Debenhams is one chain that’s consistently strong in this regard and about to get even stronger.
London Fashion Week designer Giles Deacon is set to join the ranks of designers at Debenhams with a 26 piece collection for Autumn Winter 15 under the brands’ /Edition range.
The collection, which is inspired by a 1960 and ‘70’s feel “comprises of elegant coats, embellished knits, feminine blouses and sophisticated evening dresses as well as tailored trousers”.
Maintaining Giles’ playful design style and appetite for grand-scale glamour the range includes vibrant and quirky prints as well as floor length figure flattering trapeze skirts. A further 9 designs are to be added to the range in time for Christmas trading.
Launching in stores and online in September with price points ranging from €67.50 – €270 the collection strikes a balance between luxury fabric and cut and beautiful investment pieces, priced for the high street.
Debenhams Group Trading Director, Suzanne Harlow said: “We are delighted that Giles has come on board as a designer for the Edition range at Debenhams. Giles is the perfect candidate to join the Edition concept which offers designs from cutting edge talent. His collection complements our existing Designer ranges with an offering that is younger and features contemporary pieces with Giles’ characteristic design twist.”
Giles Deacon said: “The woman who wears my clothes has a playful style and loves to dress up. She is fearless yet light hearted and when she puts on a piece of clothing on I want her to feel amazing as well as make heads turn. I feel like we have made a collection that is true to my signature style and excited that we have been able to deliver a luxury look and feel at high street prices.”
Giles joins the fellow current /Edition designers for DebenhamsPreen, Todd Lynn and Abigial Aherne. /Edition concept is a concept to introduce contemporary designers to the high street to showcase a collection for between one and four seasons. Additional designers who have been part of the /Edition line up include Jonathon Saunders, Jonathon Kelsey and Roksanda Illinic.
The range which will go into Debenhams flagship store in Henry Street as well as online is modelled by fashion ‘It’ Girl, Daisy Lowe for AW15 campaign imagery. Signature pieces include fit and flare coat at €225, bow print maxi dress at €165, horse print trapeze dress at €90 and tux jacket and trouser at €148.50 and €75 respectively.