Search icon

Style

28th Feb 2013

Creepy, Cringe Worthy And Just Plain Wrong! Latest Sketchers Ad Comes Under Fire

And you won't believe what age group it's directed at...

Her

Apart from it being one of the worst, uber cheesy ads we’ve ever seen in a long time, the latest Sketchers campaign is bizarre to say the least.

The notoriously fickle teen market is a hard one to capture and it can be difficult to lure in teenage girls. But it seems that Sketchers have gone with the classic’ sexy sells’ formula, in a whole-heartedly inappropriate way.

Named ‘Daddy’$ Money’ the ad shows a selection of teenage girls, flashing ‘Daddy’s’ cash, pouting provocatively and saying ‘sash’ to the camera.

And best of all, the high-tops have a ‘secret’ concealed wedge heel – perfect for tricking people into thinking you’re older.

And, what’s with the dodgy homage to Saved By The Bell?

So, why is ‘Daddy’ anyway?

We’re pretty sure most fathers wouldn’t be interested in a pair of high-tops with a cleverly concealed two-inch wedged heel, nor would they be interested in making their daughter look older.

The ad promotes tricking parents into spending cash whilst simultaneously telling girls that they need to wear heels, even if they’re wearing trainers.

And what makes Sketchers think that marketing their latest high-tops in such a downright creepy manner is acceptable?

The brand don’t see what the big deal is though. The company said in a statement to ABC News, “The Daddy’s Money name and the collection’s advertising are designed to be fun and light-hearted. We regret that some people have been offended by the name.”

Apart from the hideous design being visibly offensive, it’s offensive on so many other levels too…  

Topics:

Fashion News