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12th Oct 2016

CoverGirl just announced it’s first ever male spokesperson

This is amazing.

This is amazing.

CoverGirl has just announced that 17-year-old James Charles will be their latest spokesperson, making it the first time they have ever had a male representative.

Even though James is still in high school he’s already ammassed over 400,000 followers on Instagram who eagerly wait for his updates on the latest beauty trend every day.

He posted a picture from his CoverGirl shoot saying;

“I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively.”

I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. ?? make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! ? Thank you all so much. This would not be possible without all of you.

A photo posted by JAMES CHARLES (@jcharlesbeauty) on

Former CoverGirl Katy Perry was there to support the new ambassador.

A spokesperson for CoverGirl told the Huffington Post:

“All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,’ said CoverGirl in a press release.

“James Charles is no exception.

“One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.”