He’s already the world’s most sponsored dance star, with brand partnerships including Intel, Heineken and ŠKODA, and now Tiësto has paired up with fashion house Guess.
The Dutch DJ will front a capsule collection for the iconic fashion house, set to include both men’s and women’s clothing, and accessories.
Speaking to Billboard.com, Tiësto claimed to be a big fan of the brand, saying: ‘I’ve had GUESS clothing in my wardrobe for years… It’s a fantastic brand which is really relevant both for me and my audience. Their combination of creativity and ambition was really appealing to me.’
No doubt the combination of free clothes and a large pay packet helped too though.
Creative Director and CEO of Guess Paul Marciano was similarly effusive about the partnership, stating that; ‘GUESS is young, sexy and adventurous, and electronic dance music also shares these qualities. Tiësto was the natural choice to connect GUESS with our customers’ lifestyle.’
The first accessories from the line will be available in August, with a 22-piece clothing collection set to follow in October.