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26th Apr 2017

‘I had to choose’: Suzanne Jackson says goodbye to her fashion line

Just months after its release, Suzanne Jackson has announced she’s closing down her clothing line, SoSu by SJ.

The Irish blogger took to her Snapchat today to reveal that she would no longer be restocking the fashion line.

“I have always wanted to do fashion, but I’m a beauty girl at heart,” she told fans.

“I started the fashion line a long time ago, and I worked tirelessly on the project. It was really exciting and I really enjoyed it, but I’m only one person and I can’t possibly do fashion and beauty.”

A post shared by Suzanne Jackson (@sosueme_ie) on

The SoSueMe blogger revealed that she was finding it difficult to manage both her beauty line – which includes eyelashes, a contouring palette and a highlighting palette – and her fashion line.

“I was coming up against a brick wall – I couldn’t focus on any one thing 200 percent. And you guys know I put 500 percent into everything I do. And everything I bring to market, I can put my hand on my heart and say ‘it’s amazing’.

“But I just didn’t want to let the ball drop, so I had to choose. I’m focussing on beauty and I’m working on 12 new products at the minute.”

So the cats out of the bag.. finally ? SOSUbySJ fashion is here. ?I’m so excited… and what a team on the day shooting our campaign! ? @alexhutch you’re photography skills are second to none! ? You captured my vision perfectly. Thank you! @actuallykillian the video work.. international level. You rock. My models from @andrearocheagency absolute pros! ??@judygilroy ?? Hair: @red_velvet_hair_salon and makeup @mrsmakeup_ie – nailed it as always. ??@hippenings check these guys out.. the best in Ireland for party props! Creating the scene has been a vision of mine for months.. And we nailed it. I’m so excited for you all to see what’s coming… thanks for the endless support! ❤️ Sue & team xx #welcometotheparty #sosuFashion #sosubySJ

A post shared by Suzanne Jackson (@sosueme_ie) on

Suzanne announced her fashion line back in December with an Instagram post, saying:

“So the cats out of the bag… finally, SoSu by SJ Fashion is here.”

The news comes just days after Suzanne was named ‘Most Stylish Woman’ at the VIP Style Awards.

A post shared by Suzanne Jackson (@sosueme_ie) on