Black Eyed Peas singer will.i.am has launched his first eyewear collection.
Titled ill.i Optics, The Voice mentor has been given creative direction for the new collection of fancy frames which have been designed by George Gorrow.
https://www.youtube.com/watch?v=mgIZDVbhh-Q
"I see a gap in the world of eyewear and this is my instalment of what I feel is missing," said will.i.am.
"I want this to be an honest brand - it's about dedication and passion."
The new glasses will be hitting the shops in September, 2014 and draw inspiration from 1980s hip-hop.
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