American Clothing Company Ditch The Photoshop For Lingerie Advertising Campaign

The photoshop argument is certainly in full swing at the moment, especially considering the Lena Dunham debate about that famous Vogue shoot. Well, thankfully, one company has decided that it doesn't need photoshop for women to look beautiful in their advertising campaigns. American Eagle have launched a new lingerie campaign entitled Aerie Real and have decided to abandon photoshop, according to the Daily Mail. 'We left everything,' style and fit expert Jenny Altman explained. 'We left beauty marks, we left tattoos, what you see is really what you get with our campaign.' Shoppers to the online site can also see how a bra, modelled by various models, fits on all body types. And who knew? These girls still look bloody amazing. No photoshop required. Hat tip to Pamela for this one.