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16th Mar 2014

A Step Too Far or Retail Genius? Stores to Stock iPads in Changing Rooms to Encourage Selfies

Technology meets retail.

Designer stores in the UK have begun to integrate iPods into their changing rooms to enable customers to take selfies.

Karl Lagerfeld is the first designer to have introduced the built-in devices at his Regent Street store in an effort to encourage customers to share their images on social networking sites. The Daily Mail revealed that the iPad minis also allow shoppers to browse the entire collection in-store, while Harvey Nichols have implemented virtual mirrors that scan customers’ faces and superimpose new looks onto them to avoid the stress and time of physically trying on clothes.

What do we think? Would you take a changing room selfie?