Garlic cheese chips could soon be a delicacy all around the world.
Ireland has known about the WONDER of Supermac’s since Pat McDonagh opened his first restaurant in Ballinasloe in the late ‘70s and the popular fast food chain could soon be about to go global.
Supermac’s has been linked with expanding internationally in past and the fast-food restaurant took a major step towards fulfilling that ambition.
Spotted by JOE.ie, the quick service food chain has submitted a new EU Trademark Application to EUIPO (European Union Intellectual Property Office) which sees McDonagh apply to have the full range of products and services offered by the company served in EU countries.
In the past, McDonald’s opposed Supermac’s using its own brand in the EU because of the potential confusion it could cause with the McDonald’s brand.
While that was a blow to expansion plans for Supermac’s, it was awarded trademark rights to use its brand and name in the EU.
If the new Trademark Appeal application is successful, Supermac’s will be free to open restaurants in other EU countries.
Speaking about the new EU Trademark Application, Pat McDonagh, Managing Director of Supermac’s, said that:
“… this is another progressive step forward for Supermac’s”.
“Following on from OHIM’s decision, the EU Trademark needs to comply with each of the quality items we serve our customers,” McDonagh added.
“For this reason we have made a new Trademark Application which we believe will have a strong chance of success across every single one of our products and services.”
Thanks to our brothers at Joe.ie for help with this story.