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17th May 2021

M&S launches a contact-free bra fitting service – and goodbye old undies

M&S launches contact-free bra fit

After living through another lockdown – this time for a whopping five months – I reckon the shops will be full this week of shoppers looking to stock up on essentials like socks, knickers and bras.

And I don’t know about you, but one of my go-to shops, especially when it comes to bras, is M&S.

This week, the retailer has launched their ‘Bring On’ campaign as they open their doors again, and as customers look ahead to brighter days.

As part of the reopening, M&S has launched virtual at-home bra fit appointments, where you get to chat to n M&S expert via video.

Each session can last up to 20 minutes, and your store assistant will help you find your perfect bra size.

Sounds great? I know. And no doubt a service so many of us are in dire need of, after a year of very little underwear upgrades and new buys.

It is estimated that as many as 80 percent of us are wearing the wrong sized bra, something which can actually end up causing all sorts of health problems down the road.

A great bra improves posture, confidence, and wellbeing, and a professional fitting will help you find just that. Ideally, we should apparently be fitted every six months or every time we purchase a new bra,  as different styles will fit your body differently.

As well as the virtual bra fittings, M&S’s new ‘Bring On’ campaign will put a spotlight on the products customers are searching for online as social events start to return and the summer season kicks off.

According to a spokesperson for the high street chain, nearly two-thirds of M&S customers are looking forward to dressing up in smarter or more stylish clothes than they have worn in lockdown. Online demand for dresses has steadily grown since the end of February and M&S has recently seen big search increases for sandals & sunglasses, with its “new in” womenswear page now the most visited on

The ‘Bring On’ campaign will also extend across M&S Food as well, highlighting customer favourites including 3 for €12 on Grill and summer specials like the Summer Prosecco – giving customers no reason not to Bring on the BBQ.

“We’re looking forward to welcoming more customers back into our stores from today, Ken Scully, Marks & Spencer Head of Trading and Commercial Operations – Ireland said.

“The health and safety of our customers and store colleagues continue to be our priority, and we have everything in place to ensure our customers can have a safe and enjoyable shopping experience.”