Kim Kardashian launches new thong line featuring faux pubic hair

'SKIMS most daring panty yet'

You thought you might have seen it all in the guise of the 'Ultimate Nipple Bra', or maybe its viral 'pierced' counterpart.

Nonetheless, Kim K has gone above and beyond yet again, with the launch of her newest collection, featuring the 'Ultimate Bush Faux Hair Panty'.

For anyone who's a bit lost on the concept, let us paint the picture for you: low string thongs including a furry patch on the private area.

To add to the good news, the thongs come in twelve different shade variations, so "you're carpet can be in whatever colour you want it to be".

To promote the collection, SKIMS released a 1970s-themed game show commercial showing three female contestants playing 'Does the Carpet Match the Drapes?'

"SKIMS' most daring panty yet," reads the product description.

"Hand-made in a super sheer, stretch mesh, this string thong features a mix of curly and straight faux hair in twelve different shade variations. With this iconic new panty, your carpet can be whatever colour you want it to be!"

If you want to secure your own 'Ultimate Bush' thong, you'd best be quick, as in true SKIMS fashion, they will be quick to go viral and fly off the shelves.

So, if you want to beat the hypebeasts to it, you can grab yourself a pair here.

Kim Kardashian’s SKIMS drops new underwear collection featuring faux hair:

“The Ultimate Bush” pic.twitter.com/qRY8zmdoTS

— Pop Base (@PopBase) October 14, 2025