Cork native Samantha Barry has been announced as the new editor-in-chief of Glamour.
One of the biggest beauty media and fashion brands across the globe, Glamour attracts more than 15 million consumers across social, 10 million in print and 7 million digital every month.
Ms Barry is the eighth editor to take over the role, which will see her manage all content development, production, and consumer experiences for Glamour‘s digital, social, video and print platforms.
The news was confirmed on Monday by Anna Wintour, who praised “fearless” Ms Barry as the magazine’s first digital-first editor.
She said
“Sam is Glamour’s first digital-native editor, which is to say she arrives from the future rather than the past.
“As an editor she has led all manner of news coverage from the 2016 presidential election and the horrific Las Vegas mass shooting to the love story voicemails and the 2018 New Years Eve festivities.
“Sam understands social media as a tool for storytelling and reporting; a way to support social conversation and the ever-changing contours of what’s cool.
“Sam is fearless like so many leaders of the moment and has both a reverence for Glamour’s history and a crystal clear view of its future in the digital environment.”
The Cork native previously served as an executive producer for social and emerging media at CNN Worldwide.
She will take up her new role on January 15.
Of her new role, Ms Barry said:
“I am as humbled by Glamour’s past as I am excited about Glamour’s future.
“I could not be more proud to take the reigns of an iconic women’s brand at this pivotal moment for all women’s voices.
“For me, Glamour is the home of strong storytellers, insightful journalism, beauty and fashion.
“I look forward to building on the brand’s success, and sharing Glamour with audiences everywhere.”
Featured image via Instagram/sammybarrynews.
