We love the new video.
Years & Years have re-released a brilliant music video for Desire and teamed up with Swedish artist Tove Lo for it.
The release of the video also coincides with an open letter written by the band’s frontman Olly Alexander about sexuality in music videos.
In the letter he said:
“Most of the pop videos I’ve seen that have any male and female interaction are usually centred around a romance, and that’s great, I am all for romance, but let’s face it there are a lot of other sexualities and identities that are well deserving of some shiny pop video love.
I’ve been wanting to make a video with some of my queer family for a long time and ‘Desire’ felt like the right time to do it. Every Y&Y video has some similar elements that run through it: magical worlds, symbolism, pretty lights and this time I wanted sex added into that mixture.
I wanted the video to feel sexy. Everyone has a different definition of what they find sexy, so why do we so often get given one version of what sexy is time and time again? Is there a rulebook for men and women on how to feel sexy or what sexy is? For me, whoever it is, two women, two men, a group of gender-queer people, it’s all cute. It can all be a positive and a joyful expression of sexiness and sexuality, you don’t have to be a specific gender to enjoy it.”
Watch it here:
Image via YouTube/YearsAndYearsVEVO
