WARNING: Viewers may find this upsetting.
The Department of Environment in Northern Ireland is known for using shock tactics when it comes to their advertisements.
Their latest is no different and, despite the good reason behind their message, is quite difficult to watch.
After informing the audience that a classroom of children have been killed on Northern Ireland’s roads since 2000, the tagline is “Shame on You”.
https://www.youtube.com/watch?v=MD8BkIgp9Fo
(Video via YouTube/ DOE RoadSafety)
