We SHOULD Be Annoyed About This Kerry Beauty Competition But We Just Can’t Be

Do YOU have the loveliest legs in the land?  Well now could be your chance to shine, as lovely-legged ladies are being urged to upload a pic of their pins to the Facebook page of Kerry fashion outlet, East River, this week. In a competition that looks like it's straight out of Father Ted, the winner of the Lovely Legs competition will win €100 and a year's supply of tights. Spotted by our bros at JOE.ie, the competition was launched by Radio Kerry’s Andrew Morrissey this week, with wannabe entrants having until Valentine’s Day, February 14, to submit their photos.

Oh Kerry, don't ever change! #onlyinkerry #frted #lovelylegs pic.twitter.com/ok1Hh1Q0IG

— Kevin Mc Gillicuddy (@KMcGillicuddy86) January 22, 2016

Now before we get our lovely knickers in a twist, East River owner Pat Lyons insists it's all in the name of fun. Check out the entries here thus far if you want to suss the competition.