A while back, Jeff Gordon and Pepsi MAX teamed up for a prank video during which the racing champion took a driving test instructor on a journey he’ll never forget.
However many, including journalist Travis Okulski, questioned the authenticity of the clip (which still managed to rack up over 40 million views).
So they decided to teach him a lesson by playing another prank which saw Jeff play a criminal-turned-taxi-driver who took Travis on an interesting journey which involved the police.
The look on his face around the three-minute mark is priceless!
http://www.youtube.com/watch?v=dRIgmKGDqFM#t=27
[Video via YouTube/ Pepsi]