Turns Out The Instagram #2015BestNine Was An Elaborate Dating App Ruse

If you took part in the Instagram #2015BestNine photo craze, you could very well be on a dating site right now. Yep, what you thought was an innocent and fun photo collage, was actually a proclamation that you are actively seeking love. More than 15 million people took part in the #2015BestNine, which selected your nine most popular photos of the year and made a collage, together with your profile's collective likes. Celebrities and publications alike went in for it, (guilty as charged), and our Instagram feeds were chocco with the things. Well, now according to Buzzfeed, many of those users are now members of new dating app, Nine. One hundred and thirty thousand people, who responded to an email asking you to re-register are now on the site that "matches people through picture collages on Instagram.” Speaking to the site, Nine founder Yusuke Matsumura said that the email sign up prompt was transparent about the fact that it was a dating app, because it contained the sentence: “Match with other Instagrammers using your BEST NINE!” Um, no. Nine launched in the app store today, so if you think you registered, you'll have to download the app to find out. Considering they've already got 130,000 users, 76 per cent of whom are female, we figure it's going to be a hit. That's if you look past the absolute DECEIT and BETRAYAL. Evil genius.