Innocence en Danger is an international non-profit organisation devoted to fighting the sexual abuse of children.
In a recent campaign to highlight the dangers of kids underage using the Internet unsupervised they have given a very sinister twist to much loved emoticons.
Emojis, for those who somehow don’t know, are the little symbols and figures available that you can simply add into a text that and convey how you’re feeling.
Excited, happy, sad, laughing, or of course, they could be hiding a whole lot more.
The aim behind the campaign is to prevent sexual predators from occupying a children’s open tabs.
With a powerful slogan, “Who’s really chatting to your child online?” and terrifying imagery, this is one hard hitting campaign.
Hat-tip: Gizmodo