Awkward.
A lot of companies are trying to hop on the Euros bandwagon and incorporate it into their brand in some way. Whether it’s ads on the TV or through social media, everyone wants a piece of the Euros banter.
Some are doing it well, while others are failing.
After the draw between Iceland and Portugal, supermarket chain Iceland tried to engage in some fun on Twitter with the restaurant chain Nandos.
@NandosUK Unlucky lads…
— Iceland Foods (@IcelandFoods) June 14, 2016
Unlucky for them, they got their geography wrong and were quickly corrected.
We’re South African… this is awkward. https://t.co/FA6Dma9gI5
— Nando’s (@NandosUK) June 15, 2016
They didn’t stop there, though. They also tweeted Portugal’s top player Christiano Ronaldo.
They also tweeted Portugal’s top player Christiano Ronaldo with a pretty cringey joke.
@Cristiano No need for tears over last night, mate. Just get our frozen chopped onions on the job. pic.twitter.com/WhVdfDApgf
— Iceland Foods (@IcelandFoods) June 15, 2016
Face palm.
