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21st December 2019
06:00am GMT
The term was named by dating agency eharmony, who conducted research that found 53 per cent of people in the UK who have a festive fling will see it come to an end once the holiday season is over.
"Christmas is a time for celebration and presents a great opportunity to socialise and find someone special. However, once the drinks stop flowing and decorations come down, sometimes that initial burst of chemistry wears off," Rachael Lloyd, Relationship Expert at eharmony said.
"Our research shows that lots of people then retreat from their new relationships, a trend we are coining ‘snowmanning'. For those seeking meaningful connections, I’d suggest considering how compatible you are before launching into a Christmas cracker of a fling. That way you’ll avoid hopefully getting burnt."Explore more on these topics:
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