A sex toy company has come under fire for using a body shaming meme to promote their latest product over their social media accounts.
Whizworx were promoting a masturbation sleeve ‘Fifi’ when they decided to go with a cruel and unnecessary image of a woman accompanied by a series of degrading captions.
Disappointed in @GetFifi. Sexist, racist & sex negative advertising plus this. Not cool. Follow #DONTgetfifi 4 more pic.twitter.com/jh1YSy9CIT
— Sunny Megatron (@SunnyMegatron) November 11, 2015
According to the DailyDot, the images (which have since been now deleted), show a woman in her underwear and fishnets with captions such as: “Make the right decision. The walk of shame will be a lot shorter”, “Regret that last drink yet?” and “Trust me, you’ll thank us in the morning.” The image was screengrabbed though – and Twitter users voiced their disgust at the marketing strategy of exploiting one woman’s appearance for the sake of a cheap ‘laugh’:
Glad to see .@Getfifi removed the offensive #fat tweets, but are yet to address the #bodyshaming issue. #DontGetFifi pic.twitter.com/DROvK2J6fG
— Ophelia’s Orgasms (@thoughtswdildo) November 13, 2015
Just #DONTgetfifi pic.twitter.com/8SERMhwjdq
— Elle Chase (@TheElleChase) November 12, 2015
I wanted a fifi, but not now. So now I will buy a cheap pair of hiking socks, and a pack of #magnum condoms. #DONTgetfifi @Getfifi
— Craig Non Amous (@CraigNon) November 12, 2015
#DONTgetfifi! Instead, shop with these body positive brands: @tantus @shevibe @Earlytobed @SmittenKittenMN @SheBopTheShop @SugarTheShop
— Sarah (@marvydarling) November 11, 2015
Dear @Getfifi, Your tweets are not only fat & women bashing, they dumb down men to a level that’s just unacceptable. Do better. #DONTgetfifi
— ❣ Kara_Sutra (@Kara_Sutra) November 11, 2015
.@Getfifi No. Just no. This is not an acceptable form of marketing. #fail #DONTgetfifi pic.twitter.com/D3NkGjCbGs
— ❣ Kara_Sutra (@Kara_Sutra) November 12, 2015
The post has since been removed.
We’re not sure if people were more offended by the image, the messages, or the insulting impression of men.
Marketing FAIL.
