Irish beer lovers will be enjoying a beer in the local pub with old friends on Christmas Eve, a new survey reveals. 46% of people surveyed say that their Christmas Eve drinks with friends is their favourite moment of the festive season and when asked which Irish celebrity they would most like to share a beer with this Christmas, the majority (22%) chose football legend Roy Keane for that ultimate celebrity chat.*
Ireland’s love affair with music also came through in the results, with 21% of people surveyed wanting to share a beer with Irish rock icon Phil Lynott this Christmas.
Of those surveyed, 86% rated themselves as very knowledgeable when it comes to all things beer, and for the most part they backed this up, as 77% correctly stated the winning combination of barley, hops, water and yeast is what creates beer’s unique tastes.
63% of Irish beer fans concede that the social setting is the most important thing when deciding what they wish to wet their whistles with. A beer on a Friday after a tough week came out as one of the top choices for the nation’s favourite beer occasions (32%).
We’d like a pint with this man on Christmas Eve it seems…
Irish consumers let their tastebuds do the talking when it comes to choosing their top tipple, with 54% favouring ‘taste’ as the most important factor when deciding what beer suits a particular occasion. Not surprisingly, the self-proclaimed Irish beer aficionados had quite a tasty opinion when it came to identifying key flavours in certain beer types. The unconventional banana flavours in a Weissbier tickled the tongues of the majority (28%), while most of the survey’s subjects identified coffee (53%) as the main flavour running through the dark Irish stouts.
Irish beer fans can share their beer thoughts as well as keep up to speed on all This Is Beer news and events on www.facebook.com/thisisbeerIE
