Prepare to never have a productive day again…
Disney has added some signature magic to its social media presence, thanks to a brand new site which partners up both its classic and current characters with some punchy, quirky articles.
Called Oh My Disney, the site is taking fun and sharable content and have assembled it into a scroll-friendly, Buzzfeed-like package.
Among its most recent posts include “Disney Couples That Would Never Have Worked” and “Disney Animated Food We Want To Eat Right Now“.
“We were looking for ways to deepen our connection to our large social audience,” Mark Walker, senior VP of Disney Interactive Entertainment, told Mashable.
“This was a natural extension of the content we’re already developing for channels like Facebook, YouTube, and Tumblr.
“It came out of a brainstorm in which we thought ‘wouldn’t it be cool if…’. Disney has a long history of storytelling and it’s our job to evolve those stories for the digital audience. This just seemed like the next logical step.”
Disney has big plans for the site, including blog-specific video and opportunities for fans to participate.
The Disney site has a distinct Buzzfeed feel.
“Beyond Oh My Disney, you’ll see us create other editorial voices that speak to unique audiences on Disney.com,” Walker added.
“For instance, we refreshed one of our existing properties, Disney Insider, which brings fans the behind-the-scenes stories from inside Disney. We’re also making a huge push on music content through our recent partnership with VEVO.”
Since launching its Facebook page in 2009, Disney’s web community has grown to nearly 500 million fans across all Twitter, Tumblr, Google+, Pinterest and YouTube. The brand is no stranger to building loyalty online.
“The Disney and Disney Pixar brands and characters have a massive social footprint,” Walker said.
“We’ve built this audience by creating great content that furthers the emotional connection to the brand. And it’s working.”
