PICTURE: One Irish Lad Came Up With A Genius Idea For Keeping His Beer Cool At This Year’s Tour De France

Now that's what we call clever. One Irish lad was certainly loving life at the Tour de France at the weekend, and all the more so thanks to this genius - and extremely simple - idea. Neville Casserly from Westmeath was over at the cycling event enjoying the sun, before he came up against the age-old problem of how to keep his beer cold. Not one to be easily deterred and in true Irish fashion, Neville found a solution to the problem fairly quickly, using the stream that ran near the Irish Corner to keep everything cool.

#Heineken At @letour make sure 2 find the best way to chill ur @Heineken on the @alpedhuezfrance @NeenanCycling pic.twitter.com/f5G8sVwdvf

— Neville Casserly (@NevCass) July 26, 2015

“It was the only way I had to keep my beer cold in 30 degree heat!” Neville told us. “It was a stream that ran the whole way down near the Irish corner and it did the trick!" Good thinking Neville... nicely done!