Well this is embarrassing.
A Halfords lorry, with the slogan “We Fit” emblazoned across its back doors, became stuck under a bridge in Beckenham after the driver approached the low crossing without checking height restrictions.
London Fire Brigade was called to the scene, who had to plan to extract the vehicle backwards and nearby cars were removed from the scene.
Tweeting that the driver was unhurt, London Fire Brigade had some fun with the ironic situation at the scene, posting:
#Beckenham update: Nearby cars are going to be removed & then the lorry will be taken out backwards #wedontfit pic.twitter.com/U3GSDp6pTR
— London Fire Brigade (@LondonFire) October 6, 2014
