People can’t stop giggling at the supposed name of a new Prada perfume

It's safe to say advertising doesn't always go to plan.

There have been multiple advertising campaigns in the past that have caused outrage and shock in people but sometimes we can see the funny side too. Perfume brands and celebrities are known for naming their perfumes and cosmetics unusual names which sometimes we may not be able to pronounce but still buy up like the mindless fools we are. One perfume brand that has a lot of people laughing is Prada, who are known for their over the top advertising campaigns. An advert they had displayed, a slightly misplaced sign was spotted in Westfield Shopping Centre in White City in the UK. The sign, which was telling customers to go on the escalator to travel through the shopping centre was slightly misconstrued by people when it had the words "by Prada" underneath.

Worst. Perfume. Name. Ever. pic.twitter.com/9dSIMx3MWf

— Joe Harland (@TheJoeHarland) October 8, 2016

Why on earth did they have two messages on the one poster? Twitter of course, had a field day giggling at the newest scent from Prada, apparently called "Please Use The Escalator".

@TheJoeHarland @lawnsea i wonder if they recommend a different scent in case of fire

— вкαя∂εℓℓ (@briankardell) October 8, 2016

@JackDeeth @TheJoeHarland A bit like pic.twitter.com/kM90gb3oDf

— Dan Kaszeta (@DanKaszeta) October 9, 2016

@TheJoeHarland @KayBurley Sales may go up with a name like that, but after a while, have to go down ?

— chris hawkins (@chrishawkins52) October 8, 2016

@TheJoeHarland @philswales amazing advert. Can't help but stair at it.

— jake Collie (@collie_jake) October 8, 2016