The number one best seller - an electric toothbrush from Oral-B has dropped from €114.94 to €45.96 on the website.

It's been snapped up more than 7,000 times in the past month alone, and now shoppers can make an even bigger saving on the popular device.

The gift set edition of the toothbrush comes with a travel case, and three refills, so you don't need to worry about replacing your brush head.

It has three intensity levels: extra-gentle, gentle, daily clean, which can be changed with a one-touch button.

While the device gives you 100% cleaner teeth than a regular manual toothbrush, and protects your gums by slowing down and signalling red when you brush too hard.

More than 94,000 shoppers who have tried and tested the electric toothbrush have given it an average rating of 4.6 stars on Amazon.

One customer said in their five-star review: "Like previous Oral-B toothbrushes; it's an excellent product, gentle effective cleaning, now with longer battery life, quieter operation and supplied with a simple storage container for when you travel."

Another wrote: "Very nice toothbrush, nice grip, good built, light weight and the 3 level speed to adjust to your comfort level. The battery lasts for 5-6 days. Have been using for six months and no issues so far."

While a third said: "The toothbrushes feel high quality and give a thorough clean while still being gentle on gums.

"The gentle care heads are comfortable to use, and the travel case is a nice extra. Good value for money and a great option if you’re buying for more than one person."

To shop the Oral-B iO2 Night Black Electric Toothbrush with a 60% discount head to Amazon here.