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Published 13:33 3 May 2013 BST
Updated 07:41 18 Dec 2014 GMT
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Okay, who came up with this hilarious bit of marketing? We’re asking because we think this person deserves a promotion. Stat!
This cheeky chalkboard was strategically positioned outside Smyths Bar in Limerick this morning and Her.ie reader Fiona Greene took a picture so we could all enjoy its witty, dark sense of humour. We’re not going to lie, it had all of us in absolute stitches.
Beer as cold as our ex’s heart you say? We’re definitely intrigued, mainly because we didn’t think anything could be colder than that! (Oh yes, we went there).
Great advertising and great for a laugh as we all count down the hours until the Bank Holiday weekend!
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