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12th Nov 2012

Lads, You Shouldn’t Have: Research Reveals Men Are Terrible At Buying Gifts For Their Partner

Oh... of course we wanted you to buy us that tacky lingerie set that's six sizes too big. You really, really, REALLY shouldn't have...

Ladies, research has finally confirmed something that we’ve known for a long, long time already – when it comes to buying gifts men are a bit crap.

Now, this is through no fault of their own, god bless them, it just seems that while they get the initial thought right (e.g. “shoes”) they fail when it comes to the finer details (e.g. buying you a pair of runners when you’d much rather prefer a pair of Choos).

According to a survey commissioned as a part of Gift Card and Voucher Week, no matter how hard men try when it comes to buying presents, they just never seem to get it right.

So what gift do they get wrong the most? Unsurprisingly men very rarely have any success when it comes to treating their partner to some sexy new undies. The research revealed that the vast majority of men tend to buy lingerie in the wrong size and the wrong colour for their lady friends.

We imagine she was disappointed when she realised it was a new Xbox game…

Of the 2,000 people who were questioned as part of the research, one in six admitted to having a row with their partner over a poor choice of present and one in 20 even went so far as to split up with their other half over the gift.

49 per cent of women said that they think the reason why men are so bad at buying presents is all down to the fact that they absolutely hate shopping. However, a fifth of women said that it’s just because their partner has no idea what they like.

But before the boys start getting a bit defensive with us, we will say that it’s not just men who are guilty of buying crap presents – us womenfolk get it wrong too (granted we don’t get it wrong as much, but we still do mess up occasionally).

21 per cent of men said that they received clothes that they hated from their wives and girlfriends as gifts and others said that they had been presented with cheap gadgets and ‘sentimental’ items that they didn’t really want.

“Buying presents for women is clearly a minefield, and men have little chance of getting it right every single time,” said John Starr, a spokesman for the research.

“Even the most thoughtful of presents can be received with caution by women, who seem to assume that with every gift comes a hint,” he added.

Hmm, we’re not sure about that but honestly fellas if you’re fed up of getting it wrong here is some sage advice: you can never mess up if you treat her to a romantic weekend away, or something pretty from Chanel or Louboutin. Fact.