Thigh gap has long been debated as the one step too far approach to editing facing female models in fashion magazines, but now a baby brand is being accused of adopting the slim-down effect.
Huggies nappies are being accused of editing an artificial thigh gap onto one of its baby models – a concerning move that was first spotted by a Redditor online.
One parent became concerned when they spotted the latest ad – posing the question:
Is it just me or did this huggies ad photoshop thigh gap on a toddler?
While some users agreed that the image looked doctored:
Others claim the thigh-gap could be appearing naturally:
According to Elite Daily, spokesperson Terry Balluck addressed the accusations in a
‘All babies are different — we look to celebrate those differences and everyday tests and messes in our photography and communication.’
Either way, we’re hoping that no company would attempt to touch a child’s appearance in a marketing ploy.