The thought of heading to IKEA mid-argument with your significant other hardly sounds appealing but judging by their new campaign, the home superstore could have all the answers.
For the campaign, aptly titled “Retail Therapy,” Ikea renamed their famous products with Sweden’s most commonly Googled relationship issues. Then, anytime a forlorn lover turned to Google for an answer to their relationship woe, they were greeted with an item offering a solution.
It’s genius really.
The relation problems range from everything from “She can’t relax” to “My boyfriend is vain.”
Our favorites include the age old “How to say I’m not interested”
Why can’t men open up?
Tell girlfriend I’m sorry…
How to convince your parents
And sibling rivalry.
The company created this entertaining video to explain the campaign.
Bravo IKEA, bravo.
